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Facebook and Google’s adtech practices are back on the regulatory agenda in Europe and Asia
02 July 2021 00:00
Digital advertising is back on the agenda in Europe, with the announcement of a fresh EU antitrust probe targeting Google’s practice of hoovering up data to better target advertising. However, the new investigation will also leave room for parallel action by regulators in Germany and France, with the European Commission skirting around the national watchdogs’ focus areas. Online market power and the market for serving online ads. Meanwhile, in South Korea the local competition regulator is looking into the adtech practices of both Facebook and Google, while an Australian report into digital advertising is expected to put forward recommendations for the regulation of digital advertising.
YouTube. The advertiser-facing side of the adtech market. Google’s efforts to grapple with privacy rules.
Gone are the days in when no one was held accountable for anything in the digital-advertising market.
Forcing Facebook and Google to break up their datasets to make it easier for rival adtech to enter and compete