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The EU’s quick approval of the Amazon-MGM deal; and targeted advertising in Europe
01 April 2022 00:00
- Mergers and Acquisitions
- Data Privacy and Security
- North America
The European Union’s unexpectedly swift review of the $8.5 billion Amazon-Metro Goldwyn Mayer deal was surprising and left merger experts speculating on what it could mean for other deals on the horizon. The European Commission’s reluctance to take a deep dive into a large transaction involving a digital platform with oodles of data at its disposal also challenges the assumption that the EU is a tough regulatory environment for US-based Big Tech. Also on today’s podcast: the EU’s Digital Services Act and what it means for targeted advertising. While a full ban of the practice is no longer on the negotiating table, a proposal to stop targeting minors with ads is raising questions about enforcement.