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Google told employees to make its own auction tool only ‘slightly better’ than header bidding, US DOJ says at monopoly trial

By Khushita Vasant
  • 20 Sep 2024 05:44
  • 20 Sep 2024 05:44
Google leadership instructed its adtech engineering team to make a new auction process called exchange bidding only "slightly better" than a competing technology, header bidding, which the tech giant didn’t want to fully embrace as it was cutting into revenues, a former employee testified today.
Jonathan Bellack, a former Google

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Khushita Vasant

Chief Antitrust Correspondent, US


Khushita covers US antitrust enforcement and litigation for MLex. A former Brussels hand, she wrote about about antitrust & mergers for the Policy and Regulatory Report (PaRR), she has covered the EU's actions against Google, Apple, Facebook and Amazon to name a few. Khushita specialises in tech and patent policy coverage which featured in the Concurrences Antitrust Writing Awards. Previously as a financial journalist for The Wall Street Journal and Dow Jones Newswires, she wrote about monetary policy and the bond and currency markets. Khushita studied journalism at Mumbai University, and received an Erasmus Mundus scholarship for a masters from universities in Germany and Austria.

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