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Former Google executive recounts battles surrounding company’s rise, dominance in adtech during US monopoly trial

By Khushita Vasant
  • 11 Sep 2024 04:04
  • 11 Sep 2024 04:04
A former Google executive painted a picture of deep personal anguish and corporate political battles around the future of advertising technology products at the heart of Google's dominance as trial in a federal monopoly lawsuit entered its second day.
Eisar Lipkovitz, who spent 15 years at Google and commanded a team

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Khushita Vasant

Chief Antitrust Correspondent, US


Khushita covers US antitrust enforcement and litigation for MLex. A former Brussels hand, she wrote about about antitrust & mergers for the Policy and Regulatory Report (PaRR), she has covered the EU's actions against Google, Apple, Facebook and Amazon to name a few. Khushita specialises in tech and patent policy coverage which featured in the Concurrences Antitrust Writing Awards. Previously as a financial journalist for The Wall Street Journal and Dow Jones Newswires, she wrote about monetary policy and the bond and currency markets. Khushita studied journalism at Mumbai University, and received an Erasmus Mundus scholarship for a masters from universities in Germany and Austria.

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