Antitrust Antitrust

Coupang faces new complaint in South Korea, accused of faking user reviews of house-brand products

By Jenny Lee
  • 15 Mar 2022 05:51
  • 15 Mar 2022 06:53
A fresh complaint has surfaced against South Korea’s e-commerce giant Coupang, and this time, it involves allegations that it has rigged search results by mobilizing its employees to submit positive reviews of house-brand products.
Several consumer groups in South Korea, including People's Solidarity for Participatory Democracy, announced today (see here)

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Jenny Lee


Jenny joined MLex’s Seoul bureau in 2021 as a correspondent focusing on competition law and data privacy and security. Jenny received a Master’s degree from Northwestern University’s renowned Medill School of Journalism and worked for a number of news organizations in the US, including the Associated Press Television News, McClatchy and Voice of America, where she worked for almost three years in Washington DC. She returned to her native South Korea in 2019 as a reporter for Wired Korea.

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