Antitrust Antitrust

Valassis executive rebuts News Corp. argument that in-store ads have existed in same US market with digital ads

By Max Fillion
  • 30 Jun 2021 18:32
  • 30 Jun 2021 18:52
Digital advertising for consumer packaged goods differed substantially from in-store ads when Valassis was in the latter business, a Valassis executive testified today in US court, rebutting the claim of News Corp. that the two types of advertising should be considered part of the same market.

Michael Kowalczyk, who was in charge of Valassis’

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