Data Privacy & Security Data Privacy & Security

UK digital ad spending rises despite increased regulatory scrutiny

By Sam Clark
  • 26 Apr 2022 11:30
  • 26 Apr 2022 11:30
Digital advertising spending in the UK rose 41 percent to 23.5 billion pounds ($30 billion) in 2021 despite increasing regulatory scrutiny and further intervention on the horizon, according to research by the industry’s leading trade body.

A study by the Interactive Advertising Bureau, or IAB, and consultancy PwC found that spending

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