Data Privacy & Security Data Privacy & Security

UK digital ad spending rises despite increased regulatory scrutiny

By Sam Clark
  • 26 Apr 2022 11:30
  • 26 Apr 2022 11:30
Digital advertising spending in the UK rose 41 percent to 23.5 billion pounds ($30 billion) in 2021 despite increasing regulatory scrutiny and further intervention on the horizon, according to research by the industry’s leading trade body.

A study by the Interactive Advertising Bureau, or IAB, and consultancy PwC found that spendi

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Sam Clark

Correspondent


Sam has covered data privacy and security in the UK and Ireland for MLex since November 2021. He previously covered data protection for trade publication Global Data Review, as well as reporting on technology, media and telecoms businesses for S&P Global. He has a bachelor’s degree in history and a master’s degree in journalism, both from the University of Kent.

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