Mergers & Acquisitions Mergers & Acquisitions

Relevant market in Magalu-KaBum deal is online direct sales of electronics, Americanas tells CADE

By Caio Rinaldi
  • 11 Aug 2021 15:52
  • 11 Aug 2021 15:52
The relevant market when reviewing Magazine Luiza’s acquisition of tech e-commerce firm KaBum should be the online retail market of electronics via direct sales in Brazil, e-commerce giant Americanas S.A. told the Brazilian competition authority in a recent filing.

On July 29, the Administrative Council for Economic Defense, or CADE, sent queries to

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