Mergers & Acquisitions Mergers & Acquisitions

P&G-Billie deal draws US FTC challenge in agency’s latest razor industry enforcement action

By Jenna Ebersole
  • 08 Dec 2020 16:54
  • 08 Dec 2020 16:54
Procter & Gamble’s proposal to buy Billie would eliminate growing head-to-head competition from a nascent competitor in US wet shave razor markets, the Federal Trade Commission alleged today, challenging the transaction less than a year after its suit to block the Edgewell Personal Care-Harry’s deal.

The FTC said the combination would allow P&G,

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