Data Privacy & Security Data Privacy & Security

Italian warning on Google Analytics adds to EU-US data-transfer woes

EU-based websites mustn't use Google Analytics because of rules against transferring personal data to the US, the Italian privacy watchdog ruled today, joining a growing list of European regulators warning against its use.

The Italian Data Protection Authority said it has given website operator Caffeina Media 90 days to stop using Google Analytics,

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Sam Clark


Sam has covered data privacy and security in the UK and Ireland for MLex since November 2021. He previously covered data protection for trade publication Global Data Review, as well as reporting on technology, media and telecoms businesses for S&P Global. He has a bachelor’s degree in history and a master’s degree in journalism, both from the University of Kent.

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