Data Privacy & Security Data Privacy & Security

Google, IAB Europe face complaints over real-time bidding from groups in six EU countries

By Matthew Newman
  • 10 Dec 2020 03:30
  • 10 Dec 2020 03:37
Google and IAB Europe, an association of AdTech companies, are facing data-protection complaints in six EU countries, including Romania and Portugal, on the use of real-time bidding systems from privacy-advocacy groups.

“Real-time bidding, which is the bedrock of the online advertising industry, is an abuse of people’s right to privacy,” said Orsolya

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