Data Privacy & Security Data Privacy & Security

Google battles sanctions in US hearing over 'Incognito' privacy evidence

By Mike Swift
  • 22 Apr 2022 03:17
  • 22 Apr 2022 16:02
Back in 2019, more than a year before Google announced it would phase out third-party cookies in its Chrome browser for privacy reasons, the Internet giant faced a critical business question: How much would it cost in lost ad revenue?
A previously secret internal project by Google software engineers to

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Mike Swift

Chief Global Digital Risk Correspondent

Mike Swift is an award-winning journalist who has been at the forefront of covering data, privacy and cybersecurity regulatory news for more than a decade. As the Chief Global Digital Risk Correspondent for MLex, in addition to reporting, he coordinates MLex’s worldwide coverage in the practice area. Formerly chief Internet reporter for the San Jose Mercury News and, Mike has covered Google, Facebook, Apple, Microsoft, Twitter and other tech companies and has closely tracked technology and regulatory trends in Silicon Valley. He has wide ranging expertise from the business of professional sports to computer-assisted reporting. A former John S. Knight Fellow at Stanford University, he is a graduate of Colby College.

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