Data Privacy & Security Data Privacy & Security

Google battles sanctions in US hearing over 'Incognito' privacy evidence

By Mike Swift
  • 22 Apr 2022 03:17
  • 22 Apr 2022 16:02
Back in 2019, more than a year before Google announced it would phase out third-party cookies in its Chrome browser for privacy reasons, the Internet giant faced a critical business question: How much would it cost in lost ad revenue?

A previously secret internal project by Google software engineers to try to answer

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