Data Privacy & Security Data Privacy & Security

Google, adtech sector should improve privacy and stop ‘excessive’ data uses, UK regulator says

Google and other players in the adtech industry should come up with less data-intensive ways of advertising online, the outgoing chief of the UK's data protection regulator said today.
Elizabeth Denham, who heads the Information Commissioner’s Office, issued a formal opinion today regarding Google and the digital advertising industry, informally

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Sam Clark

Correspondent


Sam has covered data privacy and security in the UK and Ireland for MLex since November 2021. He previously covered data protection for trade publication Global Data Review, as well as reporting on technology, media and telecoms businesses for S&P Global. He has a bachelor’s degree in history and a master’s degree in journalism, both from the University of Kent.

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