Antitrust Antitrust

Brazil’s largest broadcaster Globo prohibited from offering bonuses to ad agencies, CADE says

By Ana Paula Candil
  • 02 Dec 2020 10:50
  • 23 Feb 2021 08:04
Globo has been prohibited from offering advertising agencies a bonus for the volume of ads they allocate to the broadcaster through their clients, according to a Brazil antitrust decision seen by MLex.
The Brazilian competition authority has opened an investigation into Globo’s alleged abuse of its dominant position in the

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Ana Paula Candil

Senior Correspondent, Latin America

Ana Paula joined MLex in Brazil in 2014 writing about antitrust investigations and merger reviews. Prior to that, she worked for several trade publications and in TV. She lived in Washington DC, where she worked for Al Jazeera English in 2010. She studied journalism and holds a postgraduate diploma in International Business Management from the George Brown College in Toronto and a Master of Business Administration diploma in government relations from Fundação Getúlio Vargas (FGV).

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