Antitrust Antitrust

Brazil’s largest broadcaster Globo prohibited from offering bonuses to ad agencies, CADE says

By Ana Paula Candil
  • 02 Dec 2020 10:50
  • 23 Feb 2021 08:04
Globo has been prohibited from offering advertising agencies a bonus for the volume of ads they allocate to the broadcaster through their clients, according to a Brazil antitrust decision seen by MLex.

The Brazilian competition authority has opened an investigation into Globo’s alleged abuse of its dominant position in the advertising market.

The Administrative

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