Antitrust Antitrust

Brands win greater power over online sales under new EU antitrust rules

By Nicholas Hirst
  • 10 May 2022 11:01
  • 10 May 2022 11:04
Brands will be able to set different prices and conditions for retailers depending on whether they plan to sell goods online or offline, under new EU antitrust rules on vertical distribution published today.

But brands that also sell their own goods directly — in particular via their own website, as i

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Nicholas Hirst

Chief Correspondent


Nicholas covers EU merger review and antitrust investigations for Mlex in Brussels. He previously wrote about EU affairs for Politico Europe, European Voice and PaRR. After earning an LLM in European law from the College of Europe in Bruges, he spent a year working in the competition practice of a leading competition law firm in Brussels 2009-10. He graduated in modern European languages from Oxford University in 2006.

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