Antitrust Antitrust

Altria lost to Juul Labs in e-vapor market apart from disputed deal, company tells US FTC judge

By Jenna Ebersole
  • 02 Jun 2021 19:08
  • 09 Jun 2021 16:39
Juul Labs led the e-vapor market in the lead-up to its deal with Altria because its product gave smokers an experience that mimicked traditional cigarettes, while Altria had the wrong product and a tiny market share, an Altria lawyer told a US Federal Trade Commission judge today.

“One won, and one lost,” attorney

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