Mergers & Acquisitions Mergers & Acquisitions

Advent-GfK deal's impact on competition in Brazil gets mixed reviews from market players

By Paula Mariane
  • 23 Jan 2023 23:17
  • 23 Jan 2023 23:32
Market players including Coca-Cola, Electrolux and PepsiCo are giving mixed reviews to the Brazilian competition authority about the impact of Advent's planned buyout of GfK on competition in the market research sector.

While they generally said that there are diverse companies offering consumer panel services (CPS), they raised concerns about concentration in

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Paula Mariane

Correspondent, Latin America


Paula is a journalist and photographer from Brazil with more than 10 years of experience in covering social, political and international affairs. Before joining MLex, she worked at CNN Brasil and Al Jazeera as a writer and producer. TEDx speaker and author of the book “Bonds of Honor,” Paula is the first civilian to produce a long-term photographic series of the Brazilian Army.

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