Antitrust Antitrust

Ad agencies Africa DDB, Publicis ask CADE to participate in Globo antitrust probe

By Ana Paula Candil
  • 07 Jan 2021 08:55
  • 07 Jan 2021 13:34

Advertising agencies Africa DDB Brasil Publicidade and Grupo Publicis have asked the Brazilian competition agency to be allowed to participate in a probe involving broadcasting giant Globo.  

The Administrative Council for Economic Defense, or CADE, in December banned Globo from offering bonuses for the volume of ads that agencies allocate to the

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