Antitrust Antitrust

Comment: Google’s bid to halt UK adtech class action undone as counterfactuals make impression

By Simon Zekaria
  • 11 Jun 2024 16:49
  • 11 Jun 2024 16:49
For Google's recent failure to stop the progress of a UK mass lawsuit over its online advertising power, one reason stands out: a failure to convince competition judges that the claimant’s arguments over hypothetical scenarios were deficient.
That hurt Google's case because its core defense at an earlier hearing of

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Simon Zekaria

Senior Correspondent


Simon Zekaria is a senior correspondent in London, covering UK regulation. Prior to joining MLex, Simon reported on business news for The Wall Street Journal, including on telecommunications, media, technology and consumer affairs. Simon was also a writer for the WSJ on diverse subjects such as Brexit, UK politics and global sport. Simon was previously a correspondent on competition issues and European politics for Thomson Reuters and Agence France-Presse in Brussels. Simon is a graduate of Edinburgh University, with Masters degrees in literature and law. A French speaker, he has studied at the Sorbonne University, Paris.

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