Data Privacy & Security Data Privacy & Security

Comment: Amazon used Alexa voice data to target ads, US lawsuits claim, raising legal stakes in privacy litigation

By Mike Swift
  • 16 Jun 2022 23:41
  • 17 Jun 2022 00:53
For years, in court filings and public statements, Amazon has defended privacy lawsuits over its Alexa voice assistants while maintaining it doesn’t use voice data to target advertising to people buying products on its platform. Two recent complaints filed in Seattle and Chicago say the e-commerce giant wasn’t telling the truth.

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Mike Swift

Chief Global Digital Risk Correspondent

Mike Swift is an award-winning journalist who has been at the forefront of covering data, privacy and cybersecurity regulatory news for more than a decade. As the Chief Global Digital Risk Correspondent for MLex, in addition to reporting, he coordinates MLex’s worldwide coverage in the practice area. Formerly chief Internet reporter for the San Jose Mercury News and, Mike has covered Google, Facebook, Apple, Microsoft, Twitter and other tech companies and has closely tracked technology and regulatory trends in Silicon Valley. He has wide ranging expertise from the business of professional sports to computer-assisted reporting. A former John S. Knight Fellow at Stanford University, he is a graduate of Colby College.

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