Antitrust Antitrust

Comment: Altria-Juul FTC challenge puts spotlight on concerns with non-compete agreements in minority stake holding

By Flavia Fortes
  • 07 Apr 2020 16:37
  • 09 Jun 2021 16:43
The US Federal Trade Commission’s suit to unwind Altria’s minority investment in vaping company Juul highlights the agency’s concerns with non-compete agreements when a company withdraws from current and future competition in exchange for a share of its rival’s profits.

Altria's agreement to hold a 35 percent share in Juul raised red

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Flavia Fortes

Global Head of Mergers


Flavia writes about merger control, antitrust enforcement and litigation in the U.S. and Brazil. Before joining MLex, Flavia worked as an Antitrust Consultant in the Federal Trade Commission's Office of International Affairs and as a Research Fellow for the American Antitrust Institute. She has written on the intersection of antitrust law and intellectual property law in technology-driven and innovative markets.

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