Antitrust Antitrust

Michelin's minimum advertised price policy cannot be deemed lawful beforehand, CADE Tribunal rules

By Caio Rinaldi
  • 15 Dec 2021 15:18
  • 15 Dec 2021 15:18
Michelin's planned minimum advertised price policy in Brazil cannot be deemed lawful at this time, the Brazilian competition Tribunal decided today.

The tire manufacturing giant told the Administrative Council for Economic Defense, or CADE, it intends to “implement a minimum advertised price policy” to safeguard its business model in Brazil, and the company

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