Mergers & Acquisitions Mergers & Acquisitions

Heinz, Hemmer tell CADE deal will result in overlaps in ketchup, yellow mustard, barbecue sauce markets

By Ana Paula Candil
  • 02 Dec 2021 13:15
  • 02 Dec 2021 13:46
US-based Kraft Heinz's Brazilian subsidiary has told the national competition authority that its planned acquisition of Hemmer will result in overlaps of 40-50 percent in the markets for ketchup, yellow mustard and barbecue sauce in Brazil.

On Nov. 5, the parties filed paperwork for their deal with the Administrative Council for Economic Defense,

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Ana Paula Candil

Senior Correspondent, Latin America

Ana Paula joined MLex in Brazil in 2014 writing about antitrust investigations and merger reviews. Prior to that, she worked for several trade publications and in TV. She lived in Washington DC, where she worked for Al Jazeera English in 2010. She studied journalism and holds a postgraduate diploma in International Business Management from the George Brown College in Toronto and a Master of Business Administration diploma in government relations from Fundação Getúlio Vargas (FGV).

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