Antitrust Antitrust

Google risks Australian antitrust lawsuit over 'cumulative effect' of adtech self-preferencing

By Laurel Henning
  • 27 Sep 2021 21:40
  • 19 Oct 2021 18:54
Google is likely to face allegations it has breached Australia's competition law, after the country's competition regulator said today it is considering allegations against Google over the cumulative effect of the US technology company's self-preferencing in the adtech market, which the regulator says has harmed current and future rivals. 

In a statement today,

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