Mergers & Acquisitions Mergers & Acquisitions

Google offers Fitbit data commitment in bid to secure EU merger approval

By Nicholas Hirst
  • 14 Jul 2020 00:32
  • 14 Jul 2020 00:32
Google has told EU competition regulators it will commit to not using fitness tracker Fitbit's data to target adverts in a bid to secure EU approval for the takeover, the company said.
"We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers' expectations that

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Nicholas Hirst

Chief Correspondent


Nicholas covers EU merger review and antitrust investigations for Mlex in Brussels. He previously wrote about EU affairs for Politico Europe, European Voice and PaRR. After earning an LLM in European law from the College of Europe in Bruges, he spent a year working in the competition practice of a leading competition law firm in Brussels 2009-10. He graduated in modern European languages from Oxford University in 2006.

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