Antitrust Antitrust

Google, Meta tell Brazil's CADE 'Jedi Blue' ad agreement is competitive, not exclusive

By Ana Paula Candil
  • 22 Sep 2022 23:00
  • 22 Sep 2022 23:00
Google and Meta told the Brazilian competition authority that their 2018 "Jedi Blue" advertising agreement doesn't grant Facebook special conditions in exchange for a non-competitive stance in the online advertising market.
The Administrative Council for Economic Defense, or CADE, this month opened a preliminary investigation into Google and Facebook on

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Ana Paula Candil

Senior Correspondent, Latin America


Ana Paula joined MLex in Brazil in 2014 writing about antitrust investigations and merger reviews. Prior to that, she worked for several trade publications and in TV. She lived in Washington DC, where she worked for Al Jazeera English in 2010. She studied journalism and holds a postgraduate diploma in International Business Management from the George Brown College in Toronto and a Master of Business Administration diploma in government relations from Fundação Getúlio Vargas (FGV).

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