Data Privacy & Security Data Privacy & Security

Google Analytics faces Danish pressure over data transfers

Google and the thousands of companies that use its Analytics tool face more regulatory pressure as the Danish data protection authority joins the list of watchdogs to side against it.

The Danish regulator said today that, following a review of the Google Analytics tool — a near-ubiquitous web analytics tool which

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Sam Clark


Sam has covered data privacy and security in the UK and Ireland for MLex since November 2021. He previously covered data protection for trade publication Global Data Review, as well as reporting on technology, media and telecoms businesses for S&P Global. He has a bachelor’s degree in history and a master’s degree in journalism, both from the University of Kent.

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