Data Privacy & Security Data Privacy & Security

EU lawmakers' call for behavioral advertising ban doesn't get balance right, Vestager says

By Matthew Newman
  • 23 Feb 2021 10:11
  • 23 Feb 2021 10:11
Tracking cookies used for behavior-based advertising can have benefits for small companies, EU digital chief Margrethe Vestager said today, pushing back at calls for a ban from the European Parliament and the data protection watchdog for the EU institutions.
Before the European Commission proposed the Digital Services Act — which will

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Matthew Newman

Chief Correspondent


Matthew Newman is a chief correspondent for MLex and writes about data protection, privacy, telecoms, cyber security and artificial intelligence. Matthew began his journalism career in 1991 in community newspapers. He worked as a reporter in Riga, Latvia in 1993 and then moved to Chicago where he covered local news. In 1995, he became a personal finance reporter for Dow Jones Newswires, and was then transferred to Brussels in 1999. He specialized in EU regulatory affairs, including trade and telecom issues. He began covering competition for Bloomberg News as an EU court reporter in 2004. In 2010, he was named spokesman for Viviane Reding, the EU’s justice commissioner. In January 2012, he helped launch the commission’s proposal to overall data protection rules.

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