Antitrust Antitrust

EU lawmakers' call for behavioral advertising ban doesn't get balance right, Vestager says

By Matthew Newman
  • 23 Feb 2021 10:11
  • 23 Feb 2021 10:11
Tracking cookies used for behavior-based advertising can have benefits for small companies, EU digital chief Margrethe Vestager said today, pushing back at calls for a ban from the European Parliament and the data protection watchdog for the EU institutions.

Before the European Commission proposed the Digital Services Act — which will impose new content-moderation

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