Data Privacy & Security Data Privacy & Security

Disney, software developers agree to halt behavioral ads on kids' gaming apps under US settlements

By Amy Miller
  • 06 Aug 2020 17:18
  • 06 Aug 2020 17:18
Walt Disney Co., Viacom, Comscore and a host of advertising software developers have agreed to stop serving behavioral ads to children through mobile gaming apps, to settle litigation alleging they illegally tracked children, according to a proposal submitted to a federal court in San Francisco.

Parents aren't getting any cash, but the proposed

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