Antitrust Antitrust

Altria sales launch for vape product succeeded, but consumers rejected device, executive tells court in US FTC case

By Jenna Ebersole
  • 23 Jun 2021 17:42
  • 23 Jun 2021 17:57
Altria’s sales organization did an “admirable job” launching and trying to gain traction with the MarkTen Elite pod-based e-vapor device, but ultimately the product faltered when consumers actually took it home and used it, an executive testified today as the last witness in the Altria-Juul Labs case.

Scott Myers, who serves now as

To view the latest version of this document and thousands of others like it, sign-in to MLex or register for a free trial.

Discover MLex

Stay on top of global regulatory developments

TAKE A FREE TRIAL

Latest News