Antitrust Antitrust

Comment: Japan's soft-touch adtech regulation marks the start of a bold experiment

By Sachiko Sakamaki
  • 27 May 2021 03:14
  • 27 May 2021 03:14
When a high-level government panel published a report on Japan’s digital-advertising market, the country faced a stark choice as it moved towards regulating the heart of markets where free services are monetized.
Regulators could either intervene in this complex, fast-moving industry by imposing a clear, legal framework to which all

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Sachiko Sakamaki

Senior Correspondent, Tokyo

Sachiko covers antitrust, mergers and acquisitions, privacy and data security, as well as patent disputes related to connected cars. She has an undergraduate degree from Waseda University in Tokyo and a master's degree in communications from United States International (now Alliant International) University in California. She previously worked as a journalist for Time magazine, the Far Eastern Economic Review, Bloomberg News, and the Washington Post in Japan.

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