Data Privacy & Security Data Privacy & Security

Comment: IAB Europe may get more time to revamp EU adtech consent system

By Matthew Newman
  • 01 Sep 2022 10:17
  • 01 Sep 2022 10:17
Adtech trade body IAB Europe could get extra time to tweak its consent system for targeted advertising if a Belgian court this month suspends a privacy breach decision.

IAB Europe has appealed against the Belgian Data Protection Authority’s decision in February that its Transparency & Consent Framework — a widely used digital advertising

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Matthew Newman

Chief Correspondent

Matthew Newman is a chief correspondent for MLex and writes about data protection, privacy, telecoms, cyber security and artificial intelligence. Matthew began his journalism career in 1991 in community newspapers. He worked as a reporter in Riga, Latvia in 1993 and then moved to Chicago where he covered local news. In 1995, he became a personal finance reporter for Dow Jones Newswires, and was then transferred to Brussels in 1999. He specialized in EU regulatory affairs, including trade and telecom issues. He began covering competition for Bloomberg News as an EU court reporter in 2004. In 2010, he was named spokesman for Viviane Reding, the EU’s justice commissioner. In January 2012, he helped launch the commission’s proposal to overall data protection rules.

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