Antitrust Antitrust

Comment: Google set to rein in apps' access to data, even as it faces regulatory pressure over location-data collection

By Mike Swift
  • 03 Jun 2021 20:02
  • 03 Jun 2021 21:00
Google told app developers today that by late 2021, a unique device-identifying code that Android apps use to target ads to individuals will be off-limits if a user opts out of personalized advertising, following Apple’s lead in giving users more privacy control over the personal data apps can access.

Google’s move, which will

To view the latest version of this document and thousands of others like it, sign-in to MLex or register for a free trial.

Discover MLex

Stay on top of global regulatory developments

LEARN MORE LEARN MORE

Latest News