Antitrust Antitrust

Comment: Google's UK ‘Privacy Sandbox’ will be judged on market impact, not process

By Simon Zekaria
  • 02 Jul 2021 05:18
  • 02 Jul 2021 05:18
When Google agreed to co-design its online ad-targeting functionality with UK antitrust and data-privacy enforcers, it didn’t hide its milestone impact.

The tech giant last month described its collaboration with the Competition and Markets Authority and Information Commissioner’s Office over its “Privacy Sandbox” project as “a first-of-its-kind review involving converging regulatory

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