Data Privacy & Security Data Privacy & Security

Comment: Google's UK ‘Privacy Sandbox’ will be judged on market impact, not process

By Simon Zekaria
  • 02 Jul 2021 05:18
  • 02 Jul 2021 05:18
When Google agreed to co-design its online ad-targeting functionality with UK antitrust and data-privacy enforcers, it didn’t hide its milestone impact.

The tech giant last month described its collaboration with the Competition and Markets Authority and Information Commissioner’s Office over its “Privacy Sandbox” project as “a first-of-its-kind review involving converging regula

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Simon Zekaria

Senior Correspondent


Simon Zekaria is a senior correspondent in London, covering UK regulation. Prior to joining MLex, Simon reported on business news for The Wall Street Journal, including on telecommunications, media, technology and consumer affairs. Simon was also a writer for the WSJ on diverse subjects such as Brexit, UK politics and global sport. Simon was previously a correspondent on competition issues and European politics for Thomson Reuters and Agence France-Presse in Brussels. Simon is a graduate of Edinburgh University, with Masters degrees in literature and law. A French speaker, he has studied at the Sorbonne University, Paris.

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