Antitrust Antitrust

Comment: EU's new Google advertising probe won't block scrutiny in France, Germany

By Nicholas Hirst and Lewis Crofts
  • 22 Jun 2021 13:08
  • 23 Jun 2021 02:34
YouTube. The advertiser-facing side of the adtech market. Google’s efforts to grapple with privacy rules. Those are the three areas of online advertising that EU regulators pledged to scrutinize today as they announced a formal investigation into the US tech giant.

That appears to leave French and German probes int

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Nicholas Hirst

Chief Correspondent


Nicholas covers EU merger review and antitrust investigations for Mlex in Brussels. He previously wrote about EU affairs for Politico Europe, European Voice and PaRR. After earning an LLM in European law from the College of Europe in Bruges, he spent a year working in the competition practice of a leading competition law firm in Brussels 2009-10. He graduated in modern European languages from Oxford University in 2006.

Lewis Crofts

Editor-In-Chief


Lewis leads MLex's editorial strategy, content direction, quality and development. He has a reputation for breaking stories and providing analysis on complex legal disputes before regulators and courts around the globe. He has also developed MLex's unrivalled coverage of competition policy, litigation, regulation, Brexit and international investigations.

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