Digital advertising faces UK scrutiny under antitrust, consumer laws

11 October 2018 12:31pm
The digital advertising industry could face closer competition scrutiny in the UK, with the antitrust regulator “actively considering” a market study into the sector, the watchdog’s boss has said, in a possible warning to US-based technology companies such as Google and Facebook.

“We are interested in getting involved,” Andrea Coscelli, chief executive of the Competition and Markets Authority, told UK lawmakers late on Tuesday. Coscelli was speaking at a Communications Committee hearing of the House of Lords, the UK Parliament’s unelected upper chamber.

Nevertheless, he said, “before we develop a heavily regulatory framework for the Internet, I think we probably want to see more evidence that there are very enduring, entrenched problems there.”

By Simon Zekaria.