Telefónica Brasil targeted in Brazilian data-protection lawsuit
31 Jul 2019 12:00 am
Telecom operator Telefónica Brasil, which operates under the brand Vivo, is facing a data-protection lawsuit in Brazil, according to documents seen by MLex. Prosecutors in the Federal District have asked a court to urgently prohibit the company from commercializing a geolocation product and to order it to produce a data-protection impact assessment.
The lawsuit was filed on 30 July 2019. A team of prosecutors, led by Frederico Meinberg Ceroy, had been investigating the company's allegedly illegal use and handling of personal data of its clients for advertising via a service called Vivo Ads.
Vivo Ads is a product that promises ads that utilize the data of telecom users, such as personal profile, geolocation, navigation history, places visited and consumer behavior. Telefónica says it is the biggest digital media vehicle in the country.
During investigations, Telefónica refused to submit a data-protection impact assessment. In the court filing, Ceroy said that "its refusal makes one believe that the company is mishandling clients' personal data".
The requests have yet to be analyzed by an entry-court level in the Federal District.
03 Aug 2020 9:29 pm by Ana Paula CandilCompanies are pressuring Brazilian lawmakers to delay implementation of the nation's data-protection law from Aug. 16 until next May.
Biggest cyberattack ever caused $15 billion loss to customers of companies directly hit, though banks softened impact, study says31 Jul 2020 12:00 pm by Neil RolandThe most damaging cyberattack ever in 2017, caused a $15 billion loss to customers of companies directly hit, a federal study said.
International companies more prepared than local companies for Brazilian data protection law, Alves says30 Jul 2020 11:00 am by Ana Paula CandilInternational companies are much more prepared for Brazil's new data protection law than Brazilian firms because they already comply with similar legislation.